We call it, directory Optimization – a process or method to gain higher positions on major search engines like Google, Yahoo and MSN by searching the targeted keywords and phrases to increase online visitors, customers and inquiries to a particular website which is to be optimized for its web promotion, services offered by web development and directory optimization companies. Due to the high marketing value of targeted search results, there is potential for an adversarial relationship between search engines and SEOs. In 2005, an annual conference, AIRWeb, Adversarial Information Retrieval on the Web,[13] was created to discuss and minimize the damaging effects of aggressive web content providers.Start Linking Once you’ve completed the on page optimization, it’s time to start the off-page optimization of your web site. That means building links. You don’t want to go the route of doing reciprocal link trades or link farms. What you really want to do is think back to the very first steps you took to optimize the site. What value does the site offer? Be very precise in your advertisement about what you’re looking for and what topics will be written about, and you’ll definitely get plenty of replies. There are a lot of writers out there; finding them will be the least of your Web site worries.Optimize website's Title and Meta Tags One of the important steps in directory optimization is to optimize Title tag in your web page. Pages with the keywords appearing in the title tag are often assumed to be more relevant to the search query than others. Remember, title tag is the most important location of a web page after the main content of the body tag. Almost all search engines give importance to this tag. 1.directory optimization From Wikipedia, the free encyclopedia directory optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. 1. Make Sure Your Site Will Not Be Penalized Webmasters realize the importance of attaining top directory rankings. Hence, they perform many directory optimization activities on their sites. However, improper implementation of directory optimization can get your site heavily penalized by search engines. To avoid your website being penalized, webmasters must not commit to the following website optimization practices: * Use of hidden texts or hidden links on web pages. * Use of cloaking * Excessive automated queries to search engines like Google * Web pages loaded with irrelevant words * Keyword stuffing * Multiple pages, sub-domains, domains with substantially duplicate content they usually are repeat visitors as well. Search engines also like to crawl sites that are not heavy on their resources. Anytime a directory has to wade through a website in order to find the content, it taxes the search bot’s resources, and may make it spider the site less often.The site bills itself as “A Small Business Guide to Website Promotion and Increased directory Traffic,” and it delivers.directory optimization is the process of putting selected keywords and key phrases into a given web site, using proper placement techniques and carefully using the correct wording, in direct response to what was said earlier on positioning. That's all it really means basically. These are just a few of the basic things that search engines love. So keep them in mind when you design your site. Stay tuned for my next article, which will discuss what search engines hate. Think of it as the yang to this article's yin. Cleanly coded and compliant HTML makes for easier development for the next web designer to make changes to content. Being able to find your way around someone else’s code is important to new inductees having to look at a page for the first time. Being able to find their way around makes it easier for proofreading, editing, updating content, and fixing site issues that may prevent spidering or ranking well. Your first step should be considering what you already have to work with. Try to go through the site with fresh eyes. If the site was designed a few years ago, it may have been state of the art at the time, but now looks like it's fallen behind the times. In truth, it has; visitors may be looking for something more exciting (or at least more interesting) and Google surely wants to see something other than what it saw five years ago! Extra tags - It’s also my belief that the tag will soon be deprecated, with the popularity and more browsers conforming to CSS standards. Other tags like and and others are already being replaced with other tags, but in a text to code ratio analysis, all those HTML tags will affect these ratios considerably. Keeping them to a minimum is in your best interest. Medium Blue, which was recently named the number one directory optimization company in the world by PromotionWorld, serves local and national clients, including Boston Scientific, DS Waters, and Wake Forest University Baptist Medical Center. Download Medium Blue's latest exclusive whitepaper, "Adding Search to Your Marketing Mix," for more insight. You shouldn’t have a problem with this; if you’re a business with a product, you’ll want a home page, an About Us page, probably an FAQ, and so on. 18.Redesigning a Site for SEO: an Overview Many SEOs use a check list when they need to redesign a web site. That helps tremendously, but some aspects of SEO and site redesign defy such a mechanical approach, especially when you’re working with a client. Sometimes it helps to step back and consider the whole picture, as an artist would step back to look at a painting. There are many situations where using an HTML editor, like FrontPage, will add in those extra tags if you make changes at a later time, whereas other editors like DreamWeaver will group them together for you. Consolidating these tags are not only more directory friendly, but it enables you to create cleaner code for easier updating later. Scripts – I talked earlier about using JavaScript links or links embedded in a Frames layout being difficult for search engines to follow. But also, all that code in the
section and throughout the body of your web page can make crawling more resource intensive for a search engine. It may look incredible, but if search engines don’t want to crawl and index the page, it doesn’t help people find your pages. Plus, all that code clutters up your pages. It’s better for you to offload your code to an external file if at all possible, like with JavaScript or CSS styles. Another way some webmasters deceive the search engines is by cloaking. Here the spider is fed a page that can boost the website ranking, while the visitor is directed to some other site. Search engines have become intelligent enough to identify such tricks. A problem arises when some sites, which are cloaked for valid reasons, are being penalized. Keep yourself away from cloaking or else your website may lose popularity.Many of us must have heard the saying 'Plan your work and work your plan', and that the one who actually believes and works on it succeeds in the rat race of proving his or her worth. This certainly stands true for the corporate world which is continuously upgrading itself with the latest technology and where every organization faces new competition in every aspect of the business world. Marketing is an integral part of all these aspects. Just as you work to build traffic and increase the ranking, you also need to work to maintain your website. Only then can you soar high in online business. CSS - CSS, or Cascading Style Sheets, is a very directory friendly language, because many times CSS is put into external files, since search engines seem to disregard the CSS styling anyways. There really is no reason to keep CSS styles within the section of your web page when you can easily reference the external style sheet in the page, and keeping your code tidy and your text to code ratios more in tact. Webmasters also apply the method of keyword stuffing to boost the site ranking. To avoid such artificial boosting, search engines have set a limit to keyword density. If the density is higher than the limit, the site is penalized. Therefore, never overuse the keywords in your site. 31.The SEO Industry Survey Results In February of 2008, 3000+ search marketers answered 52 questions about themselves, their work and the search industry via a survey on SEOmoz. The following data and analysis comes from SEOmoz staff members Nick Gerner, Rebecca Kelley, Jeff Pollard and Rand Fishkin. From the research findings, many business firms were yet to optimize their websites. That means if you first optimize your website, you could have an advantage over your rivals in directory exposure perspective. Also, many good sites are penalized by mistake. Suppose the text color and background color is found to be same. The site is penalized even if the text is highlighted with some other color. The best way to avoid being penalized is to keep the text color and background color different. Optimize Website Content All search engines place emphasis on your body text content. The main content of your web page should contain the keyword a considerable number of times to make the directory spiders feel that the content is relevant to the search query. Introduction It's no longer fair to call search marketing an industry in infancy. The profession and the communities surrounding it have reached a point of maturity, where penetration rates about SEO and what SEOs do have reached a great number of those influenced and interested in directory traffic.In this first article in a three-part series, we examine what truths black hat practices bring to the surface that most search engines would rather you didn't know. Organisations that practice SEO can vary considerably in their techniques; some have a highly specialized focus, while others take a broader, generalized approach. Another illegal way webmasters try to fool search engines is by placing hidden text. The keywords are placed in such a way that they are not visible to the human eye. That is often achieved by keeping the color of the text the same as the background. This trick is also identified by spiderbots and such sites are penalized. Below, you'll find graphs, charts, and data analysis on more than 50 questions, posed to more than 3000 total respondents over a period of approximately 7 days in early February, 2008. Responses represent participation from nearly every major country on Earth and every type of search marketer in the business. With such a depth and breadth of responses, we think you'll find the responses incredibly engaging, thought-provoking, and valuable. It's always great to learn more about the industry in which we all participate on a daily basis. When light green is shown on the scale, the site isn’t penalized. You can link to such sites, but keep checking them regularly to make sure they are not penalized. When the scale shows green, the site is of good quality and you can link to it. A few quick words of warning before you dive in, though. This survey was conducted online and duplicate responses were not filtered or controlled (though filling out the survey did take upwards of 20 minutes, making it unlikely that many responses came from the same individual). The survey also did not attempt to control for any particular biasing, so there is certainly over-representation by those more likely to read SEOmoz, those more likely to take surveys, and those more likely to have found information about the survey itself (via email to SEOmoz members and posts on sites like SearchEngineLand and SERoundtable or others). So how do you recognize that a particular website is a bad neighborhood? Google has a solution. You can download the Google toolbar. When you open a particular web page, the Google toolbar shows the page rank of that website on a sliding green scale. When the scale is completely grey, the site is likely to be penalized. Hence, it is best to avoid linking to such sites. -- Rand Fishkin, CEO & Co-Founder of SEOmoz BTW - For feedback or questions about the SEO Survey, please visit this blog post. Biggest Takeaways The data presented here is pretty rich (there's about 50MB of responses!), so it's a little hard to boil down just a few takeaways. Perhaps the single biggest deduction is that digging through this data could be very valuable for you, whether you're trying to push an SEO related tool, you represent a directory (one of the big guys or one of the newer directory startups), or you are an SEO yourself and are interested in learning more about the industry and your peers (and competition). We've only provided a high-level analysis here, and for the most part we're hoping to point you towards interesting starting points. Link building of course adds to the directory ranking. Top ranking can be achieved by link popularity, but you need to be careful when choosing the sites you wish to link to. You can get a good website ranking when you link to quality websites. Keep checking the active links on your website to make sure there are no links to bad neighborhoods. However, here are some of the especially interesting points that stand out, with a little something for everyone: •The vast majority of respondents from SEM agencies use tools to aid their marketing efforts. •Marketers are still unsure about things like the potential of negative effects from registering with Webmaster Central, or the use of nofollow. •From the 2,060 people responding, we see at least $73 million is spent on PPC a month. That's more than $35,000 per respondent per month. This assumes all our respondents are from different companies.He is currently affiliated with Stickyeyes. It is always wise to link to a site relevant to your own. Good quality linking, which means a link that has a high ranking, can definitely drive good traffic to the site linked to it, thereby increasing the page ranking of the site. To the contrary, if the site linked to your site is of poor quality, your site is at a high risk of being affected. A careful study of what sites you are linking to is essential. Discussion of Selected Results Sometimes, it happens that even the good websites get labeled as scams. Even after you apply all the legitimate methods of optimization, your website is still at risk of being identified as a scam. This can be avoided by taking the proper precautions. A quality search firm will be proactive in finding out if any of these changes have occurred and will address them at the same time that you are, assuring that your directory optimization campaign is in full alignment with your current marketing goals. Below we discuss some of the results we've pulled from our data. However, as mentioned above, there's roughly 50MB of responses from 3000+ survey takers, across over 50 different questions. That makes 2,500 possible two-way correlations, with somewhere in the neighborhood of 19.6 billion data points. We took a look at several questions we had, and tried to find some outliers and come up with plausible explanations. One thing we didn't do is compute error bars or in other ways measure the statistical power of our results. Optimizing a Web Site`s SEO Ranking - Protecting Your directory Rankings Protecting Your directory Rankings directory ranking is extremely important in online business and has caused a number of webmasters to use illegitimate methods to gain popularity. However, search engines have identified these techniques and such sites have been banned from the directory index. We invite the reader to be both careful and critical. If we don't say "among our respondents" when making conclusions below, then we should have, and we hope the reader will forgive the absence of this important phrase. We here at SEOmoz are hoping that you can use what we've got below as a starting point, take this data, and ask some of your own questions. It seems that there are several very high quality YOUmoz posts to be written here.Let the company know exactly how you prefer your communication, and if phone consultations are extra, just keep in mind that it is far more time-consuming to maintain a telephone relationship with your consultant than it is for email. This is true of just about any company. The level of competition is another important factor. For example, if the product or service you are selling is a common one, you’ll have to compete with a larger group. Thus, you’ll need extensive directory optimization. But if your product is less common, the level of competition you face is less. And with minimal SEO techniques, you can achieve great success. From bookings of flights to hotel reservations, it is estimated that 70% of all flights are booked online through websites.If the keyword for your website is less popular, there are fewer websites competing with you. Hence, with very little optimization, you can rank high. This is probably not surprising, but knowing this kind of difference in source of SEO education might indicate broader differences between self-employed and non-self-employed SEOs. We'll look at differences between these groups in more detail below, and this might be a great starting place for further analysis of the data by the reader.directory optimization is very important to directory marketing. When it is done properly, it helps you attract many targeted visitors to your website, and can improve your business results. There are a number of other factors that can determine the directory requirements of your website. One such factor is the utility of the website. What is the goal of your website? Are you selling a single product or a number of products through your website? Well, if your website is a single product website, the probability that visitors will buy the product is less. Therefore, more SEO techniques are needed. On the other hand, if your website is a multiple product website, you will require fewer SEO techniques. This chart, similar to the previous one, can help us to answer questions about the income of respondents who serve different job types, rather than breaking down by company type. This difference might be a little confusing, so for example, one of SEOmoz's developers might have responded to the survey as working for either an SEM agency (or privately held non-agency, depending on when and who you ask), but since they don't actually do any of the company's consulting, perhaps "In-House" is the best description for them. On the other hand, Rebecca, one of SEOmoz's SEO consultants, does a lot of both, so this chart can help to look at differences in income between these kinds of people. Optimizing a Web Site`s SEO Ranking - Off-Page SEO Off-Page directory Optimization Off-Page directory optimization deals with the establishment of incoming links to the website. This is often known as link building. Search engines give great consideration to incoming links and their popularity. Now I’m going to hit on the items that I didn’t have room to cover last time.
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