No one can guarantee a #1 ranking on Google. Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google, or advertise a "priority submit" to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever. * Be careful if a company is secretive or won't clearly explain what they intend to do. Ask for explanations if something is unclear. If an SEO creates deceptive or misleading content on your behalf, such as doorway pages or "throwaway" domains, your site could be removed entirely from Google's index. Ultimately, you are responsible for the actions of any companies you hire, so it's best to be sure you know exactly how they intend to "help" you. .What is ethical directory optimization ? Ethical search engines optimization is all about optimising a website for visitors, not for search engines. But yes, we can't forget that we are optimizing for website's search engines rankings. In this way, we need to use only ethical methods and white hat seo techniques. Amazingly, we get these spam emails too: "Dear google I visited your website and noticed that you are not listed in most of the major search engines and directories..." Reserve the same skepticism for unsolicited email about search engines as you do for "burn fat at night" diet pills or requests to help transfer funds from deposed dictators. 3) Meta Tags – Meta tags (title, description, keywords) are used to show your keywords and phrases to the search engines and to online visitors that what services you are offering. Always use unique and relevant title, description and keywords in meta tags content for any particular web page. If your designer is using image or script-based navigation for aesthetic reasons that's fine. In fact, it'll likely leave you with a more appealing site visually however you need to make sure your key pages are linked to in the content of you homepage or from text in the footer to insure they get found and spidered quickly and easily.You can certainly get away with something shorter and with fewer key words (remember, ideally, that you should use only one key phrase per page). You might want to use the “View Source” command on a variety of web sites, especially those that score high in the SERPs, if you need to get a better idea of how the META key words and META description tags are used. Second, you could take up negative SEO yourself, fighting fire with fire. That might be satisfying for a while, but your success will ring hollow after both sites are banned from the SERPs. Like a high school principal, Google isn’t going to care who started it. He goes on to tell newcomers to “Tick the box that says to notify you when one of your posts is answered, subscribe to your most important threads and actually read them,” and set up Google alerts for important SEO terms such as “Matt Cutts” and “SES Conference” for openers. “Learn about blogs, technorati, Diggs. Another important thing about your navigation is that you should always have text links so that your web site is directory friendly, lest crawlers get to your site and cannot reach other pages. The arrangement of your site should also ensure that the page farthest from you home page through the link structure should not be more than three links away; this will ensure that all your pages have a chance to get indexed. How strong of a campaign should you conduct? Maximum Tadpole said that he personally requested 100 links per day for five days. Remember, this is just the beginning as far as SEO for your site goes; you’ll do more link requests later, after you’ve completed this first phase. you can't control who links to you. If you are linking to a banned site, your site may be penalized. Some people even network and set up link farms; 4) Directory Submission – Always choose the most relevant category for submission of your website in free / paid directories available on internet. 5) Link Popularity – Link exchanging is still considered as a major practice in the directory optimization for good rankings in search engines for any website. Link exchange with only relevant websites is only the way for the right traffic toward a website. If you even go for a 3 way link exchanging, please do not go for any irrelevant website in 3 way LE too, all three website must come in the same theme. 6) Sitemap - Always offer a site map to your users with all the important links of your site. If the site map is larger than 100 or so links, you may break the site map into separate pages. Some useful questions to ask an SEO include: * Can you show me examples of your previous work and share some success stories? * Do you follow the Google Webmaster Guidelines? * Do you offer any online marketing services to complement your organic search business? * What kind of results do you expect to see, and in what timeframe? * What's your experience in my industry? * How long have you been in business? While SEOs can provide clients with valuable services, some unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to manipulate directory results in unfair ways. Practices that violate our guidelines may result in your site being removed from the Google index. Here are some things to consider: * Be wary of SEO firms and web consultants or agencies that send you email out of the blue. If we say about unethical ways, then, in that area, everything is optimized for the search engines and methods such as hidden content or hidden links, cloaking, unwanted automated queries and doorway pages are integral part of unethical SEO. Please note that unscrupulous directory spam techniques could get your site removed and "blacklisted" from search engines. Use only ethical directory optimisation techniques and services. JavaScript event handlers, Flash animation, etc, especially if it's above the page content, because it can prevent some search engines from reaching it. You can then change your HTML code without worrying about damaging the scripts. It also makes for less download time when the script is used on several pages because the browser will cache the script after downloading it once. There is a big challenge here for an SEO as searches on travel related keywords and phrases are very high, even a small travel key phrase has a big amount of search counts on search engines like Google, Yahoo and Msn (Live). So, a travel website requires more hard work, good strategy and regular implementations for getting high search engines rankings. 3. What's an SEO? Does Google recommend working with companies that offer to make my site Google-friendly? SEO is an acronym for "directory optimization" or "directory optimizer." Deciding to hire an SEO is a big decision. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site. Many SEOs and other agencies and consultants provide useful services for website owners, including: * Reviewing and providing recommendations on your site content or structure * Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript * Content development * Managing online business development campaigns * Keyword research * SEO training Generally, most of travel websites are dynamically driven and need more creative directory optimization solutions. In travel website optimization, SEO needs to be quicker at On-page optimization as changes in travel deals and packages are common in travel portals. With regular updations on website, optimized content, press releases and continuous link building to relevant and quality sites, we can expect good placements in search engines. Sponsor listings (PPC advertising) and exciting newsletters will also help to make good online conversions. Always choose a company that has extensive experience in travel SEO and web promotion of travel websites and web portals like Neuro SEO Services which can help for success in this highly competitive area. SEO Consult firmly believes through folllowing any guidelines a directory sets down, can only strengthen our clients website, and also our relationship with the client. 1.directory optimization From Wikipedia, the free encyclopedia directory optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. 1. Make Sure Your Site Will Not Be Penalized Webmasters realize the importance of attaining top directory rankings. Hence, they perform many directory optimization activities on their sites. However, improper implementation of directory optimization can get your site heavily penalized by search engines. To avoid your website being penalized, webmasters must not commit to the following website optimization practices: * Use of hidden texts or hidden links on web pages. * Use of cloaking * Excessive automated queries to search engines like Google * Web pages loaded with irrelevant words * Keyword stuffing * Multiple pages, sub-domains, domains with substantially duplicate content 50.What is SEO ? Tricking a directory generally involves showing the searchbot a different web page from the one shown to the visitor. Unfortunately, searchbots are not that sophisticated when it comes to what they will or will not read on a web page. However, as search engines have grown over the years, they've gotten a lot better at recognizing when tricks are being used. 46.directory Optimization Strategies directory optimization refers to the technique of optimizing your web pages directory friendly so that search engines are more easy to understand and analyze your website. Consequently, your site has a better chance to gain high directory ranking. 6.Basic SEO: Tricks and Tips We call it, directory Optimization – a process or method to gain higher positions on major search engines like Google, Yahoo and MSN by searching the targeted keywords and phrases to increase online visitors, customers and inquiries to a particular website which is to be optimized for its web promotion, services offered by web development and directory optimization companies. Due to the high marketing value of targeted search results, there is potential for an adversarial relationship between search engines and SEOs. In 2005, an annual conference, AIRWeb, Adversarial Information Retrieval on the Web,[13] was created to discuss and minimize the damaging effects of aggressive web content providers.Start Linking Once you’ve completed the on page optimization, it’s time to start the off-page optimization of your web site. That means building links. You don’t want to go the route of doing reciprocal link trades or link farms. What you really want to do is think back to the very first steps you took to optimize the site. What value does the site offer? Why would I say the Black hat SEO is a necessary evil? I don't care for keyword stuffing, nor tiny text; So do politically correct people, who try to manipulate others to their way, or try to cover up their own shortcomings by giving a dog a bad name. Gary recommends using a full sentence. Nowadays, Blogs, articles and social bookmarks sites are also a good source in website promotion. We are saying directory optimization process is website promotion. So, we have to understand what really website promotion is – promotion of website means promotion of your website link. Last week, I began discussing a list of items you should check when you are performing SEO on a web site. I don’t doubt that those of you new to the field (as well as some veterans!) welcomed the list as a way to avoid losing track of all the details that go into any good site optimization. Another thing that gets me shaking my head is the standard single page of statistics that many SEO firms consider to be an analysis. In this article, I'm going to share with you a couple of secrets to finding out what may really be going on with your website that we always look at during the course of an SEO analysis. Apart From Content Apart from content, other things that affect your web site's organic SEO campaign include linking, navigation, and information architecture. We will delve into the other aspects so that we can use them all to promote our sites.The good news is that most black hat SEOs are too busy with all of their own sites to directly attack their competitors’ sites. When asked about blackhat SEO tactics, dzine, a regular poster to the SEO Chat forums for the past two years, said that proper black hat SEOs “can’t be [asked] to (willingly) lower competitors’ ranks. They just churn out website after website.” Does it work? Well, Maximum Tadpole used this strategy for his client, and Google search referrals went from an average of three per day to 164 per day in one month. That’s a nice increase. Your results may vary, of course, but it’s good to have a plan.It's an informal way to convey information to your visitors that they'll find helpful. The key point, though, is that the blog must be maintained. A web site with a blog that hasn't been updated in a while looks neglected. If that folder wasn’t password-protected, anyone who knew that such a folder existed could read it, which meant that “many unwary webmasters unwittingly published full traffic data for their site on the Internet,” Jordan explained. Organic SEO is Worth the Work - Navigation Navigation helps your web site's usability. Usability improves your searcher's browsing experience. A good browsing experience makes the user comfortable with coming back to your site. To know the kind of navigation that keeps a user comfortable, you have to think like a user. The lay out of your navigation is not supposed to be written in stone, it should be comfortable and make it easy for the user to get around your site. So, after you have gone through all of these steps, now what do you do? You take the information you got from Google Analytics about your traffic, analyze it and assess what you need to do. Choose wisely. While you consider whether to go with an SEO, you may want to do some research on the industry. Google is one way to do that, of course. So, we can easily assume this big online competition. Keep in mind that the Google search results page often includes paid advertising and free organic search results. Again, that’s a lot of work. Many highly-visited sites employ a full staff of writers whose sole purpose is to continually churn out new, engaging online content. When going this route, it’s important to establish all the business details of the relationship up front. No matter how casual or friendly you want your writer-employer relationship to be, lay some groundwork first. A site with poor navigation results in poor interactivity, and if you lose your interactive features, you become no different from a static brochure or a catalog. Easy-to-use navigational tools make visiting your website an interesting experience (assuming you have great content). Also, your links should be replicated as many times as possible, to ensure that the user does not have to unduly strain him/herself to find a link. Use those to decide if you should create entirely new pages to target JUST those words or to write content targeting those keywords. As you move into top positions for the easier words, go after the hard ones.” That may perhaps sound strange; wouldn’t it make more sense to change the existing content by using the terms for which more people are searching rather than adding more pages? Not necessarily; it depends on what they’re searching for, and why they’re searching for it. As an example, Maximum Tadpole noticed 300 searches over one week on his site for a piece of equipment used in eye surgery. He’d mentioned it once in an article that actually had little to do with the equipment. A little more investigating revealed that people were searching Google for the equipment, finding his site, then searching his site for it. Obviously, this was an unfulfilled need just begging for help. So he dedicated an entire page of his site to that piece of equipment. It is now one of the best pages on his site. He focuses on competitive industries such as online gaming, banking and finance, insurance, travel and investments, so he knows what he’s talking about. The content must be organized before the design and programming is brought into place. Dumping loads of information on a web site designer who has zero interest in how the information is arranged, and who simply puts all the information in general segments for his own comfort's sake, will definitely defeat your SEO strategy. What I am saying is that the web designer should be the last person to be brought into a project which has directory optimization as its primary aim. The information should be grouped and organized into categories, then the web designer simply builds the site around said information. If you have a site that lends itself well to using social networks to help promote, by all means do so. Here on SEO Chat, you’ll find a number of articles that explain how to use this web 2.0 method of building interest in your site. Granted, these are very old and barbaric techniques, but they have proven to be effective in the past. For example, hiding keywords is usually done by making the text the same color as the background and using a very small font size.
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