Moreover, SEO firms should define clearly what would be delivered to clients and the delivery schedule, e.g. how many ranking reports, keyword research result, etc. In addition, SEO firms should contact clients frequently and report the progress. Clients would then understand that you were indeed working for them and you could help to set or adjust their expectations. Finally, SEO firms should offer assistance for clients who want to terminate the relationship and to maintain rankings themselves. The idea looked ridiculous but the clients would be satisfied by such offer and would probably recommend you to other firms. After all, clients who ceased to work with you might be due to many other reasons but not your performance. Why don't you give them another “candy” and maintain a good relationship? Some of the most ubiquitous techniques involve manipulating keywords in some way. Keyword stacking (or stuffing), in which the same words or phrases are repeated over and over, or using keywords that are unrelated to your site are fairly obvious methods. Granted, these are very old and barbaric techniques, but they have proven to be effective in the past. For example, hiding keywords is usually done by making the text the same color as the background and using a very small font size. You can also use hidden fields , hidden layers (use a style sheet to put a text layer under or outside of the visible layer), or simply place text inside of a tag. However, please be reminded that high directory ranking is not your only objective, and your objective should be website traffic and conversion. The following advice helps you to achieve the objectives. Site Analyzer is not limited to scanning your Web site and creating a report. After the scan is complete, the product already knows about your Web site and pages. Why not put this information to good use? After scanning your Web site, Site Analyzer can make a perfectly valid XML sitemap for Google completely automatically. You can also create an additional HTML sitemap for your own visitors. 2. Select Correct Keyword Phrases Correct keyword phrases allow you to drive targeted visitors to your website. Therefore, this step determines whether your directory optimization effort can improve business result or not. Do not restrict yourself and be open minded in this area. You may think that most of the search is coming from 1 word keyword. However, it is wrong. Most people uses 2-5 words keyword phrases because they are more descriptive and yield precise results from search engines. In addition, think creatively and perform linguistics research can help you generate useful keyword phrases. Each and every Web page and outgoing link will be analyzed and accounted for. Your Web pages Google PageRank will be checked and included into the report. 3. Optimize website's Title and Meta Tags One of the important steps in directory optimization is to optimize Title tag in your web page. Pages with the keywords appearing in the title tag are often assumed to be more relevant to the search query than others. Remember, title tag is the most important location of a web page after the main content of the body tag. Almost all search engines give importance to this tag. Ensure the best user experience and avoid directory problems by eliminating broken links and maintaining your Web pages in a standards-compliant and error-free manner! Site Analyzer performs a comprehensive scan of your Web site and informs you about any problems found on its pages. Broken links, faulty images, HTML errors and even missing meta-tags are accounted for and reported in a clearly legible way. Some search engines also give importance to the presence of the keyword in the meta description and keyword tag. Currently, it does not applicable to Google though. You can often check for hidden text by either checking the source code or clicking the top of the page and dragging to the bottom, highlighting everything in between. I wrote an article recently about what search engines hate the most when they are combing through a site, trying to decide whether or not to index it. Well, hate was probably too strong a word. It should have been more along the lines of what search engines find annoying. This article, on the other hand, will delve into what they truly hate – namely, when web developers try to trick them. We will then get into ways to add content to your site. The same goes for validating every HTML page on your Web site. While you may have a perfectly valid template, can you be sure that no element in your site's dynamic content has all HTML meta-tags such as Title, Description, Keywords, as well as image Alt tags? These tags are not required by HTML standards, but using them properly makes your Web pages more informative to visitors and more valuable in the eyes of search engines. 4. Optimize Website Content All search engines place emphasis on your body text content. The main content of your web page should contain the keyword a considerable number of times to make the directory spiders feel that the content is relevant to the search query. The first two paragraphs are extremely important in directory optimization. To prevent your site from being regarded as “over optimization”, you should not stuff keywords heavily in your body content. We suggest that you should present the keywords in a natural way. Apart from this, optimize website copy should have at least 200-250 words. Scanning all of your HTML pages and manually verifying each and every outgoing link for 404 and other errors may be an option if you have a single-page Web site with only a few external links. But, that is obviously not an option if you are managing a larger or dynamic Web site.4. Use of Graphics You must optimize the file size of your images. As search engines like to read text, you should consider avoiding the use of graphics near top of your website, whenever it is possible. 5. Ensure Clean Coding To allow search engines to index and analyze your website correctly, you must check correctness of HTML coding manually. Webmasters may build webpages from WYSIWYG HTML editors such as Microsoft Frontpage 2003, but these HTML editors may leave some duplicated or unnecessary tags in your copy especially when you edit the pages very often during web design phase. In addition, search engines are not good at understanding Java Applet and Flash. If you have Flash or Java applet navigation menu, make sure to duplicate somewhere and include HTML links as well. Please also check whether your website has broken links. They may stop directory spiders to crawl other web pages in your website, it may result in loss of hundreds or thousands website traffic per month, and waste your directory optimization effort. Good Web development tools such as Macromedia DreamWeaver or Microsoft Expression Web can scan your project for broken links within the project, ensuring that the correct pages are addressed by every link. Unfortunately, they don't take the next step, providing no tools for you to check your outgoing links for validity when published. 6. Link Building In case you have a little bit knowledge about directory optimization, you likely know that link popularity is very important to attaining high directory ranking in major search engines such as Google, MSN, Yahoo, etc.. Therefore, the inbound link is regarded as a "positive vote" to your website. The more inbound link you have, the higher is your link popularity. This can boost your directory ranking. your site will get more benefit. There are many methods to perform link building including seeking one-way link, reciprocal links, 3-way links, etc. Because link popularity and link reputation are of great importance to directory positions, many directory optimizers spend most of their time in link building. 5.Eliminate Broken Links and Maintain Your Web Site Error-Free Making or managing a Web site? Improve the quality of your Web site and maintain HTML pages error-free with SeoAdministrator Site Analyzer. In today's fast-paced hi-tech environment, Web sites and individual pages quickly become obsolete, and so do external links placed on your Web site and pages. Regular link checks are vital to keep any website free of errors. Broken links, HTML errors and other issues annoy visitors and make it difficult to browse through your site...a real pain for visitors and webmasters alike. Broken links degrade the usability of your Web site, and are strongly advised against by major search engines. Many search engines recommend checking your Web site for broken links and for correct HTML as part of their Web master guidelines. 7. Optimize Dynamic Website Content Search engines are not good at understanding dynamically generated web pages. Therefore, I suggest you should change your dynamic URL to static URL. If it is not possible, you should consider using some advanced directory optimization techniques such as Mod-Rewrite to optimize website. Another simpler way is to create a sitemap and list all dynamic URLs on it. This can help a bit. Conclusion If you feel that you were deceived by an SEO in some way, you may want to report it. The Federal Trade Commission (FTC) handles complaints about deceptive or unfair business practices. To file a complaint, visit: http://www.ftc.gov/ and click on "File a Complaint Online," call 1-877-FTC-HELP, or write to: Federal Trade Commission CRC-240 Washington, D.C. 20580 If your complaint is against a company in a country other than the United States, please file it at http://www.econsumer.gov/.his great set of SEO tools can do to grow your business! directory optimization is very important to directory marketing. When it is done properly, it helps you attract many targeted visitors to your website, and can improve your business results. However, directory optimization requires extensive knowledge and time to implement. Therefore, employing a team of SEO professional is a wise choice? Why not talk to Agog SEO Services ? and we offer professional directory optimization service to optimize website of yours. * What are some other things to look out for? There are a few warning signs that you may be dealing with a rogue SEO. It's far from a comprehensive list, so if you have any doubts, you should trust your instincts. By all means, feel free to walk away if the SEO: o owns shadow domains o puts links to their other clients on doorway pages o offers to sell keywords in the address bar o doesn't distinguish between actual search results and ads that appear in search results o guarantees ranking, but only on obscure, long keyword phrases you would get anyway o operates with multiple aliases or falsified WHOIS info o gets traffic from "fake" search engines, spyware, or scumware o has had domains removed from Google's index or is not itself listed in Google 47.SEO – Lets make some new trends directory optimization is not so simple and easy task now for directory optimisers and web experts. But if you can see the rapid changing algorithms, uncertain updates with tough guidelines from directory makes the tasks harder and complex with every update. It’s like you should be consistent with your research work and more actively involved at some good SEO forums. Another illicit practice is to place "doorway" pages loaded with keywords on the client's site somewhere. The SEO promises this will make the page more relevant for more queries. This is inherently false since individual pages are rarely relevant for a wide range of keywords. More insidious, however, is that these doorway pages often contain hidden links to the SEO's other clients as well. Such doorway pages drain away the link popularity of a site and route it to the SEO and its other clients, which may include sites with unsavory or illegal content. * What are the most common abuses a website owner is likely to encounter? One common scam is the creation of "shadow" domains that funnel users to a site by using deceptive redirects. These shadow domains often will be owned by the SEO who claims to be working on a client's behalf. However, if the relationship sours, the SEO may point the domain to a different site, or even to a competitor's domain. In regards of good positioning and organic rankings at major search engines like Google, Yahoo and MSN. Following are the methods and facts which should be checked out during “On-page Optimization” and “Off-page Optimization”. Let’s start with On Page Optimization factors – 1. Good SEO strategy. 2. Please go for ethical directory optimization services. 3. Website home page should have all main links with keyword targeting anchor text. 4. Proper keyword selection and analysis according to your website marketing. 5. Website html and CSS should be as per of W3 validations. 6. Meta tags placements – Mind it – all web pages must have individual and meaning full META tags (title, description, keywords) if you don’t want to be in supplement results in Google. I always used to emphasize. 7. All web pages shouldn’t have the same content and should not be optimized for more than 3 keywords with using h1, h2, h3, h4, bold, italic and other styling tags. 8. Don’t engage in keyword stuffing in the content of web pages. That can really harm. 9. Don’t use any hidden content. 10. Give proper alt tags to images. Now, it’s the turn for Off-page optimization, affiliation, directory submissions and links development are the main parts of Off-page optimization. Let me tell you all web guys in this section that Google Bombing is no more now in Google. Use the same title for directories submissions and link exchanging are over now from Google. * Be sure to understand where the money goes. While Google never sells better ranking in our search results, several other search engines combine pay-per-click or pay-for-inclusion results with their regular web search results. Some SEOs will promise to rank you highly in search engines, but place you in the advertising section rather than in the search results. I suggest all webmasters and directory optimizers using different anchor text for directories submissions and link exchanging. Following are the Off-page SEO checklist – 1. Good SEO strategy. 2. Please go for ethical directory optimization services. 3. Post press releases and classifieds. 4. Directory Submissions – can be free or paid. 5. Different anchor text for making ads and for link exchanges. 6. One-way inbound links. 7. Continuous link exchanges with higher PR pages. That will be really good if that page have some back links too to which you link. 8. Don’t use link farms – Link Farms are usually website having web pages with hundreds of irrelevant links. 9. Use social bookmarking and tagging like Digg and Slashdot. That will help. 10. Also use article writings and article submissions but from my view, they can’t be useful for long-terms. 11. Use Pay per click campaign advertising like Google Adwords, Overture PPC and MSN sponsor listings if you want instant traffic to websites. * You should never have to link to an SEO. Avoid SEOs that talk about the power of "free-for-all" links, link popularity schemes, or submitting your site to thousands of search engines. These are typically useless exercises that don't affect your ranking in the results of the major search engines -- at least, not in a way you would likely consider to be positive. * Choose wisely. While you consider whether to go with an SEO, you may want to do some research on the industry. Google is one way to do that, of course. You might also seek out a few of the cautionary tales that have appeared in the press, including this article on one particularly aggressive SEO: While Google doesn't comment on specific companies, we've encountered firms calling themselves SEOs who follow practices that are clearly beyond the pale of accepted business behavior. Be careful. Off-page and On-page SEO are both equally important in website promotion. Please don’t use any of black hat methods and unethical techniques in directory optimization. Do optimization with lots of research, study and web marketing tactics. You will surely be on top of search engines listings.
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