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Most search engines probably won't read a page if it recognizes a session ID in the URL due to the fact that each time the searchbot returns, the original session ID will have expired, creating several URLs for the same page. And if it does read the page, it either won't index it or will index an undetermined number of URLs pointing to the same page. However, there are ways to avoid running your site through URLs with sessions IDs. 1. Employed SEO service or Exercised SEO Before? 103 (85%) respondents reported that they have neither employed any directory optimization service nor self-exercised any directory optimization service. However, 18 (15%) respondents pursued some sort of directory marketing including directory submission to directory optimization. Basic SEO: What Search Engines Hate - Session IDs Session IDs can cause many of the same problems as parameters if they are in a URL. A session ID is used to identify individual users visiting a site at a specific time. It allows the server to keep track of what pages the user views and what actions he/she takes, making it easier for web developers to create interactive sites. 2. Importance and Concerns of directory Marketing/directory Optimization A rating scale of 1 to 5 was employed, with 5 means Very important and 1 means very unimportant. Respondents reported that they perceived that directory marketing could be a cost-effective method to help them get new overseas customers.If you have a web site and you are optimizing for a particular key word, then you must have that key word in your web copy. If it means you rewrite your entire web copy to have a key word density of 10-14 percent, by all means rewrite. It is impossible to properly optimize for a keyword and not have the keyword anywhere on your site. Here are some brief overviews on a number of ways to fix your dynamic web page so that search engines will look at it. Look into the ones that strike your interest: *You can modify URLs so that they don't look like they're referring to dynamic web pages by removing unnecessary characters (#, ?, *, !, and &) and reducing the number of parameters to one at the most. *The database program may have a way to create static copies of pages. *You could create static pages from the database by having it put out the entire site each time it's updated, creating static pages and URLs. *See if your server has a tool for rewriting URLs, thereby converting fake (static) URLs into the real (dynamic) ones. Respondents also considered the following factors whether they would use a directory marketing firm: 1. Pricing (4.6), 2. Deliverables (4.8), 3. Guarantee Clause (4.0), 4. Ranking against rival firms (4.7), 5. Possibility to get to Top 10 ranking (4.1), 6. Chance to increase response rate (4.8) First of all, you can check to see how many parameters are in your URL. A URL has a parameter if it ends in “something=” (e.g. ObjectGroup_ID=81). Having one parameter should be OK for the major search engines; having two or more definitely increases the likelihood of there being a problem. Your best bet is to have a page that looks static (i.e. without parameters). To be sure though, check each directory to see whether your site is indexed (see their "help" pages for more information). 3. Paid for Performance directory Marketing This question has an explanation about the meaning of paid for performance directory marketing. The question includes pay-per-click and paid-for-inclusion plan. The problem is that many searchbots have trouble reading dynamic web pages. For one, there could be hundreds of similar pages with only minor changes on each, or the pages might change too frequently. The URLs can also change, leading to dead links. They also use parameters, and some search engines may not index pages with two or more parameters. Nevertheless, there are ways to find out if your site is causing trouble for search engines. Again, a rating scale of 1-5 was employed, with 5 means Very important and 1 means very unimportant. The respondents expressed that they concerned the possible high cost (4.8), potential fraudulent clicks (4.9), delivery of message to right persons (4.7), and time required to manage the campaign (4.2). Basic SEO: What Search Engines Hate - Dynamic Web Pages Let's say you have dynamic web pages. What does this mean? Are they really energetic? Actually, no. It means that the web server pulled the page from a database program in the process of compiling it. They are created and exist only when they are requested by the browser, as opposed to a static page, which doesn't come from a database. Once the dynamic page is requested, the data is put together with an ASP, a PHP, or a CGI program (any content management system as well). Finally, rounding out key words and links, do you have key words in the anchor text of a link to a site that has a PageRank of 8 or better (for example, .gov or .edu sites)? This is because there are two types of instructions that allow the server and the browser to create the page: server-side instructions and client-side instructions. Server-side instructions are visible to searchbots because the web server follows the instructions before sending the information to the searchbots. Client-side instructions are not visible to searchbots because these are instructions sent to the browser after the server has completed its task. The searchbots get the page directly from the server. This is only possible, however, if the owners add a blog that contains something that can interest their site's visitors. This is where our third mistake comes in. There are some Web business owners who do not bother to offer something unique, especially in their site's content. If you are able to properly optimize your site by offering something unique and interesting to your targeted market, then your site can greatly benefit from the improvement in directory results since people will be linking to your site through different mediums such as blogs and forums, creating more inbound links later on. Another mistake that online business owners commit is their use of inappropriate keyword phrases. 4. Understanding of directory Optimization This question asked about their knowledge of directory optimization techniques. Respondents were given 3 choices: 1. Yes, Follow these steps to create an external CSS file: 1. For example, the keyphrase "real estate agent" may bring in a great deal of traffic, but if you are in Georgia and the searcher is looking for a home in California, this isn't helpful. Instead, your directory optimization company would target "Atlanta real estate agent" and you would see true leads coming to your website. Select the code you want to remove from the HTML (everything between and including ) and save it in an external text file. 2.Save this file to your web server. There are online tools you can use to check this, such as the aptly-named Code to Text Ratio tool on SEO Chat. What is your page size, and how long does it take to load? If your pages are very big and take a while to load, visitors won’t wait until they finish; they’ll head back to the directory results they received and click another link. 3.Use the tag to call the file in your HTML. For example, As a rule of thumb, you should never copy text from Microsoft Word and paste it into your page. Therefore, you should make sure you have content in all the important places, like your home page. Search engines like to see at least 250 words here. It stands to reason that the home page will tell your visitors what your site is all about, so you should pay special attention here. We can’t apply a single regular SEO technique for a travel website because we got several packages related to different places and to different targeted peoples rather than having a single targeted keyword or place. Every page has its own demand with the different offers or services. An image map is an image that contains multiple links. If you have these on your page, you should move all code that defines the links to the bottom of the page (right before ). Obviously, this doesn't actually remove the clutter, but it does prevent it from clogging up the space between the top of your page and the content. This should make it easier for the searchbots to reach all pertinent information. 2. No, 3. Don't know. 31 respondents perceived that the major task of directory optimization was adding keywords in Title and Meta Tags while another 62 of them were not sure about the answers. 101 respondents did not realize that content analysis and improvement measures such as keyword density ratio and keyword proximity ratio played a role in directory optimization. In general, most respondents believed that they did not possess sufficient knowledge on directory optimization. Basic SEO: What Search Engines Hate - More Clutter The next trick that helps reduce clutter on your page involves Cascading Style Sheets (CSS). It is basically the same technique we used when we created external JavaScript files, only this time I'm referring to external CSS files. Using these will not only help optimize your site, but it will generally make modifying your website a lot easier. If you want to change the body or heading text in some way, all you have do is make a change to the CSS file and it will automatically affect the whole site. I'm pretty sure this is what CSS was designed for anyway. 5. Focus Group Another 8 marketing managers were invited to a focus group interview. 4 of them had experience in employing directory optimization firms, and another 4 considered using directory optimization services but finally had not taken action. An SEO specialist was acted as a moderator in the interview. Allocation of targeted keyphrases must be in line with your marketing strategy in order for you to get the most out of the campaign, and a quality directory optimization company will pursue the data that it needs to make a proper allocation. prospect profile, or decide to focus on other areas of business without letting the directory optimization company know that its marketing strategy has changed. If you remove the navigation bar, you should add plain text navigation somewhere (such as the bottom of the page) so that the searchbots can read and follow your navigation. My last article explains why searchbots only see what the web servers see when compiling a page, and they don't run these types of JavaScripts. In the interview, they generally agreed that directory marketing could help them to generate business leads. For those who did not use SEO service expressed that they abandoned to pursue as they could not make up a decision. First, they were not familiarize with how to achieve good directory ranking. Second, the pricing scheme offered by different SEO firms varied greatly from US$19.99 to US$5,000 up-front fee, and some also required US$500 to US$5,000 monthly service fee. However, the SEO firms could not express clearly the deliverables that clients could obtain and they also refused to clearly explain the methodologies that they would use. These facts made the interviewees very difficult to persuade their boss to use SEO service. To create an external JavaScript file, just save the text between the tags in a text editor (e.g. Notepad). Then save that file on your web server as a .js file. Finally, refer to the external file by adding a src= attribute to the Another JavaScript trick that will help you remove lengthy code is document.write. This can be useful for fancy navigation bars that change colors, Flash animation, and whatnot. Just follow these instructions: 1. Type this in an external text file (create this file the same as above - in a text editor): 2. Place the code you want to remove from your page between the quotation marks in the parentheses. 3. Save this file on your web server. 4. Add a src= attribute to your

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