He goes on to tell newcomers to “Tick the box that says to notify you when one of your posts is answered, subscribe to your most important threads and actually read them,” and set up Google alerts for important SEO terms such as “Matt Cutts” and “SES Conference” for openers. “Learn about blogs, technorati, Diggs. Another important thing about your navigation is that you should always have text links so that your web site is search engine friendly, lest crawlers get to your site and cannot reach other pages. The arrangement of your site should also ensure that the page farthest from you home page through the link structure should not be more than three links away; this will ensure that all your pages have a chance to get indexed. How strong of a campaign should you conduct? Maximum Tadpole said that he personally requested 100 links per day for five days. Remember, this is just the beginning as far as SEO for your site goes; you’ll do more link requests later, after you’ve completed this first phase. you can't control who links to you. If you are linking to a banned site, your site may be penalized. Some people even network and set up link farms; Over-optimized pages. I love seeing websites that were developed by a web designer who “knows SEO” and has stuffed so many keywords and header tags into the pages that it reads more like an eye chart than sales copy. I can't list all the abuses that exist out there but here's a quick sample of what your page shouldn't read like (and I'll use digital cameras as the example again): The easiest SEO I have ever done for an unknown site was done over the course of a month, via content refreshing alone. The key word was unique (blue interface), and the competing web sites were half asleep while we worked. Search engines don’t see a web page the way that humans do. I covered the way search engines "see" web sites a little more than a year ago; I won’t have the room to go into great detail here, so you might want to read that article if you’re interested in more information. While search engine spiders have progressed a little since late 2005, they still can’t see images or video; use text for your links! Any content you have behind a “wall” that requires a sign-in and a subscription to see won’t be picked up by the spiders. Digital cameras are very useful. When you need digital cameras to take digital pictures you'll want to look for our cameras first. Our digital cameras are the best digital cameras you can buy online. So when you want to buy digital cameras online be sure to visit our store and buy digital cameras online from us at the lowest prices. Defending Against Black Hat and Negative SEO Tactics - Dealing with Black Hat and Negative SEO So what do you do if a black hat SEO is directly or indirectly attacking your site’s position in the SERPs? Diane Aull came up with five possible approaches, based on how one would deal with a schoolyard bully. There is no telling which approach – if any – would be successful. Her suggestions would probably work best when dealing with someone who is not targeting your site with negative SEO, but rather engaging in black hat SEO to increase his or her own site’s ranking in the SERPs, thus driving yours down. Can you see what's wrong there? Well so can the search engines. Your pages should read like your writing for a visitor and not a search engine. Yes you need to make sure your keywords get in there (which should be easy since that's what the searchers is looking for information on) but you're not looking to cram them in with a density of 30%. If you can get a density of around 3% and kept the content easily read by your human visitors then you've done well.In the end, SEO really comes down to being cost effective. Spending on a highly functional website won't do a company much good if it does not receive visitors to it. The bottom line remains that the success of an online business is determined largely by the amount of sales/conversions that it gets. So Rooy’s company simply saw to it that emails were sent to all the webmasters, telling them not to take the email from the scammer seriously. He observed that “a large number of links have fortunately been replaced. Despite this, it remains an annoying problem.” I mentioned that I couldn't possibly list all the horrendous issues we've encountered from designers in the past but I also promised to list some other resources you can visit for additional information. Here they are: * Great article by Sheri Thurow on the Clickz site titled, “Top Five SEO Design Mistakes * A top 10 list on the Webconfs site, “Top 10 SEO Mistakes * Another top 10 list – this time by Eric Enge on the Search Engine Watch site titled, “The 10 Most Common SEO Mistakes If you see your web designer doing one or all of these then know in advance, you or your SEO is going to have some major hurdles to jump through. Rooy summed up the attack as finding out who is linked to a well-ranking rival site, sending them threatening email and waiting for the response. This particular scammer also sent a follow-up email if the link was not removed quickly enough. So what did Rooy do? First, he tracked down the scammer but chose not to force their host to close their account – it was located in Tajkistan, no WHOIS information was provided, and “the scammer can just as easily create another address and continue his work, against whichever website he chooses.” Dave Davies is the CEO of Beanstalk Search Engine Positioning. Beanstalk offers SEO, consulting, training, copywriting and link building services to clients from around the world. We would like to thank Moonrise design, a San Francisco web design company, for allowing us to use our experiences with them as an example. Be sure to visit our SEO articles archives for more information on SEO and web design best practices. He notes that he was very lucky that Google didn’t crawl his site while the DNS poisoning was going on or he would have been in real trouble due to no fault of his own. The attack probably came from a malicious hacker who was trying to get his malware onto other computers rather than harm subzero27’s position in the SERPs. It’s worth keeping in mind, however, that certain kinds of nasty attacks can also hurt your position in the SERPs as a side effect. With the Internet coming up with new conveniences and benefits, both for customers and for business enterprises, it has become a perfect marketplace in the present-day scenario. Along with many benefits such as the potential to find customers worldwide, it also has many drawbacks to it. The challenge involved in online marketing is to combat the competitors from all over the world. The internet has meant that restrictions of geographical boundaries do not hold true anymore. This is where the visibility of the website comes into question. Search engine optimization (SEO) is the process that rates the website based on various factors and delineates their rankings. Business organizations therefore have to recognize these factors that affect their rankings with search engines and make the required amendments in their websites accordingly. Once a website has achieved a higher ranking, one can say that the business organization is almost halfway through on the path of success. We can say that diverting traffic to a website by way of higher SEO ranking via search engine optimization is a key to reaching the zenith of success. Defending Against Black Hat and Negative SEO Tactics - Truly Brazen Attacks Sometimes you have to be thankful that something didn’t happen that could have happened. Subzero27, another regular poster to SEO Chat’s forums, noted that one day he started getting phone calls and email from the UK complaining that his India-based site was passing on viruses and spyware. He began checking his site from the source code out and couldn’t find anything wrong. He explained that “after deep analysis it was found out that someone had poisoned the dns and whichever sites were hosted on that particular server were being redirected.” The better your research, the more improved your website's ranking. The main aim of search engines is to satisfy Internet users by providing them the exact information that they were looking for. They want content that is not only relevant, but also upgraded according to the latest developments. This is the reason why search engine optimization is also known to be an ongoing process. That is to say, providing the relevant information and achieving a higher ranking once is not enough. The website has to be continuously updated to maintain that high position with the search engines. The content of the website holds the most important position when it comes to improving search engine rankings. 'Content is king' is a phrase that each one of us, who is acquainted with the workings of SEO, must have heard. The keywords that will be used should fit in well with the flow of the text. Enlighten Internet users with your knowledge and impress them with your interesting writing style and do not bother about the consequences after that. It is necessary to make the content rich in keywords. Though one should also be cautious not to exceed the ideal keyword density, otherwise it may draw the suspicion of spam towards the site and may lead to the site being banned. There are plenty of other negative SEO tactics. In some cases, whether they’re negative or positive really depends on how they’re used, as many of the techniques represent “too much of a good thing.” The Forbes article listed six in addition to Google bowling: * Tattling: Reporting a site to Google for buying links from other sites. * Google insulation: Creating more content than competitors and floating it to the top of Google results. This technique is also used by ReputationDefender to hide online criticism of its clients. * Copyright takedown notices: A negative SEO practitioner may file a copyright complaint with a search engine against a competitor, claiming to be the copyright holder. The search engine then must remove the page from its index for 10 days while the copyright holder decides whether to sue. This approach can backfire, since someone filing a fraudulent takedown notice can become the subject of a lawsuit. * Duplicate content: Older, more trusted sites can sometimes harm a new competitor by stealing their content. Search engines hate duplicate content. The hope is that the engines will assume that the newer site duplicated their content and penalize them accordingly – while the older site steals the newer site’s higher position. * Denial of service attack: This basically involves making a competitor’s site unreachable by means of a DoS attack, then attempting to get the search engines to index the site while it can’t be reached – thus bumping them out of the index. * Click fraud: I’ve covered this in a number of other articles, so I won’t repeat myself here. There is a need to conduct constant and extensive research to find the keywords that potential users are expected to submit in the search engines. The keywords chosen should be such that it best describes the crux of the entire website. Also, the keywords selected should draw fewer competitive website results, but it should not be so unique that a general user would not even think of that keyword while searching. Technically speaking, it is advisable to go for keywords that draw less than 5000 competitive websites, but is searched at an average of 1000 times per month. Do not forget to incorporate the selected keyword in the header tag, keyword tag, title and in the description tag, including a few times in the actual content of the website. In theory, this shouldn’t work too well, because Google supposedly understands that a site owner can’t actually control who links to their site. In practice, there is at least anecdotal evidence to indicate that Google bowling does happen, and that it works, at least temporarily. Jason Duke, a London-based practitioner of negative SEO quoted in the Forbes article, noted that one of his own sites was hit by this tactic. It lost an estimated five million unique visitors in less than two weeks. Apart from the content and keywords, there are some other factors that greatly influence the rankings of a website on the search engines. Interlinking is a method of promotion that mentions the link of your website to the visitors of another site that has the same theme, and vice versa. This could be a reference link for the users of that website. Uploading numerous articles related to the theme of the website is another standard component included in SEO strategies to enhance the rankings with search engines. These articles can also be submitted with famous article directories that will drive more traffic to the site as the hyperlink of the website can be mentioned in the resource box at the end of the article. At times, the site map of a website can also be of great help in achieving a higher ranking. As the site map lists all the content mentioned on the website, when the SEOs trace the required keyword on the sitemap, they simply index it with the search engines. This enhances the ranking of the website. Another variation of Google bowling simply involves creating thousands of links in a short period of time to the victim’s site across a wide range of social media. To Google and the other search engines, it looks like the victim is engaging in “link spam,” and the automated algorithm may penalize the site accordingly. This is sometimes called “black social bookmarking.” However, there are many SEO consultants who claim to provide top rankings with search engines within a few days and they undoubtedly, prove themselves right in claiming that. But, one should remain alert not to be carried away by such claims as there are two techniques of SEO that gives higher rankings - white hat and the black hat SEO technique. While white hat makes use of ethical techniques, black hat employs unfair strategies to achieve the top position with the search engines in a matter of a few days. The latter technique is the one that is also employed by SEO consultants who claim a quick higher SEO ranking. For long term benefit, one should always look forward to white hat techniques to avoid any inconveniences such as spamming and other related things. Hence, we can say that SEO serves a two way purpose by providing the user with the required information, and business organizations their soaring profits. Defending Against Black Hat and Negative SEO Tactics - Another Reason to Hate Bowling I turned up a number of negative SEO methods in my research, but none of them seemed to be as universally hated as Google bowling. Sometimes called a “link of death operation,” Google bowling involves linking the victim’s site to tons of bad neighborhoods such as blatant link farms and using spammy anchor text. Rather than let the search engines find these links themselves, an aggressive negative SEO would then submit the link farm pages to the search engines so that they’ll see the thousands of bad links in a hurry. 35.12 Tips To Optimize Your Membership Site For Search Engines 1. Use unique content wherever possible PLR and free reprints can be modified to look original to the search engines. To be classed as unique, the copy must be at least 30% different to any other webpage on the internet. In addition to free reprints and PLR, it pays to also create content for your membership site from scratch. Outsource this task to a ghostwriter to save time. You can check the Google Webmaster Guidelines for help when you’re trying to figure out whether that drop in the SERPs might be due to an unintentional violation. If you’ve determined that the drop wasn’t due to something you did (or failed to do), you have a number of options. Before I get to those, however, I’m going to discuss some of the destructive tactics that practitioners of negative SEO might engage in to harm a site’s search engine ranking. 2. Add new content regularly To maintain a high page rank with the search engines, and a quality membership site, webmasters need to regularly add new content to their websites. A blog is a great way to add content to your site on a regular basis. Encouraging your members to comment on your blog may give you ideas for follow up blog posts, and will also increase your search engine ranking. The first thing you should do is find out whether this slide in the SERPs is something that you’re doing to yourself. Some search engines have also reached out to the SEO industry, and are frequent sponsors and guests at SEO conferences, chats, and seminars. In fact, with the advent of paid inclusion, some search engines now have a vested interest in the health of the optimization community. Major search engines provide information and guidelines to help with site optimization.[17][18][19] Google has a Sitemaps program[20] to help webmasters learn if Google is having any problems indexing their website and also provides data on Google traffic to the website. Yahoo! Site Explorer provides a way for webmasters to submit URLs, determine how many pages are in the Yahoo! index and view link information.[21] As Diane Aull explained in an article on Search Engine Guide, “There are too many potential ‘oopsies’ you could be committing to mention them all: robots.txt that excludes the spiders, unspiderable JS/AJAX navigation, all-Flash no-content splash page, nothing but low-quality links, crappy content with no keywords, same title tag used throughout site, etc.” 3. Choose the perfect keywords Select specific keyword phrases that are relevant to the webpage you are optimizing rather than general terms. Although general terms draw more searches, there is a lot of competition for them and it will be difficult to get your page a high ranking.Specific keyword phrases will get typed in less often, but you will get more targeted traffic and a higher page ranking for these phrases.Look at what your competition is doing. Check out at least the top ten results for your keyword phrases on various search engines. Look at the source html codes and meta-tags on your competitors web pages to get some ideas. So Matt Cutts won’t say it’s impossible. Does that mean that you need to worry? I can certainly understand why you might worry if your site held a good position in the SERPs and is now disappearing from the search engines. But that’s not immediate evidence of enemy action.He believes this is because sites such as WebMD and Wikipedia are becoming one-stop shops where visitors can find an enormous amount of information right at their fingertips. This reduces the need for web surfers to use search engines. 4. Don't jam in the keywords but consider your keyword density The optimal keyword density is unclear, but many recommend aiming for 3% and 7% to get the most traffic without being penalized by the search engines. Keep in mind that both search engines and your readers prefer quality content that flows over keyword stuffed articles. Don’t assume, though, that it’s never done simply because it’s difficult. There’s even a term for it: negative SEO. The topic was covered by Forbes a few months ago. The article quotes Matt Cutts' reaction to a specific form of negative SEO. “I won’t go out on a limb and say it’s impossible,” he said. “But Google bowling is much more inviting as an idea than it is in practice.”lack Hat SEO, a Necessary Evil - Are you the next Darth Vader? In the Star Wars Series, Anakin Skywalker (a promising Jedi knight) goes from good guy to the boss of bad guys, all while trying to save his wife from a prophesied death. He decided to do it by any means necessary. Then Google revolutionized adverts with Adsense and affiliate programs. CPA and PPC programs now ensure that there is a lot of money to be made from just generating hits.One way to avoid clutter is to use external JavaScripts, instead of placing them inside a page. This means that they should be put in an external file – a tag in the page calls the script, which is then pulled from a different file on the web server. Doing this will make your life easier for a number of reasons, not including the SEO benefits. First of all, you can have a library of all the scripts on your site in one directory.
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